The power of PR
Effectively Grow and Scale Your Business Through Strategic Storytelling
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BOOK DESCRIPTION
Do you want to effectively grow and scale your business?
The most effective way is through harnessing the power of PR and strategic storytelling. Through it you can:
Attract more new clients
Enhance your reputation
Cement your expert status
Increase your reach
Build awareness
But more importantly, you can impact the lives of those you want to connect with as they discover how you can help them.
In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.
meet the author
About Nicola J Rowley
Nicola J Rowley has more than 25+ years of experience in the media, having trained as a journalist and worked nationally and internationally before embarking on a multi-award-winning career in Communications. During this time, she worked both in agency and in-house on some of the UK’s most successful PR stunts, campaigns and launches for household brands and television channels. She then gained international publicity experience overseeing high-profile global programme launches across Africa, the Middle East and Central and Eastern Europe. Before she launched her Communications Agency, NJRPR in 2019, she was also the Head of PR at Thorpe Park, where she devised and oversaw the most successful Fright Nights season in the theme park’s history.
Nicola now helps female entrepreneurs and brands in the entertainment and leisure industries get noticed through strategic PR storytelling. She was recently Highly Commended in the 2021 national PRCA Awards and was the Silver Award winner in the 2021 CIPR Pride Awards for Media Relations.
